SEHRR
Engagement Platform
Revolutionizing social media engagement in Nigeria by connecting content creators with businesses through authentic, verified interactions and instant payments.
Project Duration
Technologies Used
Target Market
Nigerian content creators and businesses seeking authentic social media growth
The Challenge
Nicholas Charles
Founder, SEHRR
"SEHRR didn't start as a company—it started as a problem I kept seeing over and over. While working briefly as PR for a record label, I discovered how common it was for artists, creators, and even businesses to buy followers, views, likes, and comments."
"The issue wasn't only the fake numbers. The real problem was the complete lack of transparency. You never knew how these services actually worked. Some delivered, some disappeared, some gave you bots, and some took your money with no way to get it back."
"It felt like buying growth on the dark web—uncertain, unreliable, and definitely not sustainable."
This personal experience revealed the core problems plaguing the social media engagement industry: fake interactions, unreliable services, and complete lack of transparency.
Trust & Authenticity
Building a platform where businesses could trust they were getting real engagement, not bots or fake interactions.
Our Solution:
Implemented user verification system and real-time task monitoring to ensure authentic engagement.
Instant Payments
Nigerian users needed immediate access to their earnings with support for local payment methods.
Our Solution:
Integrated multiple payment gateways including bank transfers and mobile money for instant withdrawals.
User Experience
Creating an intuitive platform that both creators and businesses could easily navigate and use.
Our Solution:
Designed separate dashboards with role-specific features and streamlined task management workflows.
Our Solution
Nicholas's vision became reality: a transparent platform where real people earn from authentic engagement.
"So I asked myself: why isn't there a legitimate, transparent alternative? Why is genuine engagement so hard to access? And why should growth come from bots when there are real people who would happily engage and earn from it?"
"That question became SEHRR—a platform built on authenticity, where creators earn rewards for real engagement and businesses grow with real people, not algorithms or shortcuts."
Real-time Task Management
Dynamic task creation and assignment system with instant notifications
Instant Payment Processing
Seamless integration with Nigerian payment systems for immediate withdrawals
User Verification System
Multi-layer verification to ensure authentic users and prevent fraud
Analytics Dashboard
Comprehensive insights for businesses to track campaign performance
Development Process
Research & Planning
Conducted extensive market research to understand the Nigerian social media landscape, payment preferences, and user behavior patterns.
- User interviews with 50+ creators
- Business needs assessment
- Payment system analysis
Key Insights
85% of creators wanted instant payment options
Businesses struggled with fake engagement
Mobile-first approach was essential
Technical Architecture
Microservices architecture for scalability
Real-time WebSocket connections
Secure payment gateway integration
Design & Architecture
Created a scalable architecture that could handle real-time interactions, secure payments, and provide excellent user experience across devices.
- Mobile-first responsive design
- Real-time notification system
- Secure payment processing
Development & Testing
Built the platform using modern technologies with extensive testing to ensure reliability, security, and optimal performance.
- Agile development methodology
- Comprehensive security testing
- Performance optimization
Development Highlights
99.9% uptime achieved during beta testing
Sub-second payment processing
Zero security incidents
Results & Impact
SEHRR has successfully transformed the social media engagement landscape in Nigeria, creating real value for both creators and businesses.
Project Success
"SEHRR is my answer to a broken system. A better way for everyone to grow—honestly and transparently."
Nicholas Charles's vision has become reality. SEHRR has transformed the social media engagement landscape in Nigeria, creating a transparent ecosystem where authenticity drives growth.